Saturday, January 26, 2013

Monetising Social Gaming, ICE Conference, London

Wednesday, 6 February 2013, ExCel Convention Centre, London, UK

Monetising Social Gaming
Understanding and leveraging the convergence of social gaming and gambling to tap into new customer demographics and offer a universal gaming experience.
  • Social Gaming - opportunity or threat for the gambling sector? Reviewing gambling approaches to social gaming.
  • Embracing the social generation: leveraging the success of the social casino category
  • Regulation in the social gaming sector; is there a need for further oversight of social gaming?
  • Finance, investments, M&As and partnerships.
  • Inside the mind of the social gamer. Exploring consumer behaviour and patterns and monitoring the social game performance to fine-tune the game and increase MAU and DAU.
  • Bridging Social Casino players to real money gaming.
  • Mobile social gaming. Have the market leaders emerged or is it an un-mastered territory?
  • Social gaming in a multi-channel mix
go:   ICE conferences, February 2013

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