Friday, January 25, 2013

Customer Relationship Management, Loyalty & Retention. ICE Conference, London

Tuesday, 5 February 2013, ExCel Convention Centre, London, UK

Customer Relationship Management, Loyalty & Retention
Optimising segmentation, automation and the customer experience to radically increase loyalty and boost ARPU.
  • Creating powerful automated multi-channel campaigns: improving the quality of your communication.
  • How to engage customers in the new era of entertainment and gaming both off and online.
  • Optimising multi channel retention activities.
  • Getting creative with loyalty offers. Case study: what’s going to draw customers back in?
  • Steps for developing a quality loyalty programme in the online gaming industry sector.
  • Integrating the customer into the IT architecture.
  • Customer Relationship Management (CRM) in practice: understanding, servicing and selling to your clients.
  • Developing data and contact strategies for optimizing customer engagement.
  • Understanding how "Veikkaus Finland" has developed automation in its database by creating a unique behavioural based segmentation approach.
  • How do you identify the customers you want to invest in?
  • Building your social media strategy. Key steps to gaining trust.
go:   ICE conferences, February 2013

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