Customer Relationship Management, Loyalty & Retention
Optimising segmentation, automation and the customer experience to radically increase loyalty and boost ARPU.
- Creating powerful automated multi-channel campaigns: improving the quality of your communication.
- How to engage customers in the new era of entertainment and gaming both off and online.
- Optimising multi channel retention activities.
- Getting creative with loyalty offers. Case study: what’s going to draw customers back in?
- Steps for developing a quality loyalty programme in the online gaming industry sector.
- Integrating the customer into the IT architecture.
- Customer Relationship Management (CRM) in practice: understanding, servicing and selling to your clients.
- Developing data and contact strategies for optimizing customer engagement.
- Understanding how "Veikkaus Finland" has developed automation in its database by creating a unique behavioural based segmentation approach.
- How do you identify the customers you want to invest in?
- Building your social media strategy. Key steps to gaining trust.
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