Integrating Land-Based & Online Gaming
Scrutinise the business case for convergence, create a seamless user experience across bricks and mortar, online and mobile and tackle the regulatory and business model barriers.
- Regulatory update: what’s the status of online and convergent gaming and what will market entry strategies look like?
- Creating a seamless user experience across land-based and online
- Understanding how to align strategy and marketing approaches across online, mobile and land-based
- Integrating social media, online gaming, land casinos, and marketing in the digital space: the convergence of CRM silos; adding online gaming to landbased gaming operations
- Getting your strategy right: exploring the opportunities and pitfalls of introducing online gaming
- Evolving B2B partnerships in North America: what are landbased casinos really looking for?
- Panel discussion: reviewing the evolution of the supplier landscape - B2C or B2B and partnerships?
- Driving convergent product innovation: optimising the design of your online casino services to replicate a landbased environment
- What’s the strategy? Complementing your bricks and mortar business or creating a new channel and segment?
- Panel discussion: the opportunities and challenges of introducing online gaming
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