Innovation For Lotteries
Radically improving distribution, driving innovation through new marketing approaches and technology and joining up land-based, online and mobile.
- Analyst Update: exploring the worldwide lotteries landscape. Opportunities through technology, distribution and multi-channel product innovation.
- Growing lottery sales across "multi channels": internet, retail and mobile.
- Develop a national footprint quickly and cost-effectively. Strategies for leveraging an existing retail and distribution channel’s infrastructure.
- Optimising the lottery tender process: insight into how the Illinois State Lottery partnered with NorthStar to create brand transformation and maximise lottery potential
- Insight into North American 18-34 year olds: casino lottery and iGaming
- Optimising cross channel distribution: standard retail, internet, mobile, POS and interactive TV channel.
- Driving lottery product innovation online: steps for increasing suspense and enhancing customer satisfaction.
- Understanding insured gaming across casino, poker, bingo, lottery and sports.
- Panel Discussion & Q&A on Insured Jackpot Model.
- Product innovation panel : evolving your lottery products to attract the 18-45 segment.
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