Saturday, January 26, 2013

Innovation For Lotteries, ICE Conference, London

Tuesday, 5 February 2013, ExCel Convention Centre, London, UK

Innovation For Lotteries
Radically improving distribution, driving innovation through new marketing approaches and  technology and joining up land-based, online and mobile.
  • Analyst Update: exploring the worldwide lotteries landscape. Opportunities through technology, distribution and multi-channel product innovation.
  • Growing lottery sales across "multi channels": internet, retail and mobile.
  • Develop a national footprint quickly and cost-effectively. Strategies for leveraging an existing retail and distribution channel’s infrastructure.
  • Optimising the lottery tender process: insight into how the Illinois State Lottery partnered with NorthStar to create brand transformation and maximise lottery potential
  • Insight into North American 18-34 year olds: casino lottery and iGaming
  • Optimising cross channel distribution: standard retail, internet, mobile, POS and interactive TV channel.
  • Driving lottery product innovation online: steps for increasing suspense and enhancing customer satisfaction.
  • Understanding insured gaming across casino, poker, bingo, lottery and sports.
  • Panel Discussion & Q&A on Insured Jackpot Model.
  • Product innovation panel : evolving your lottery products to attract the 18-45 segment.
go:   ICE conferences, February 2013

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